MTV SNOWBALL CERVINIA

On April 23, the collaboration between the Cervino Spa lifts and MTV is renewed. A second edition dedicated to great music and fun at high altitude.

 

A great party dedicated to all mountain, snow and music lovers in a unique alpine setting, at the foot of "his majesty" the Matterhorn.
It will be an occasion to worthily celebrate the interminable winter season of the Matterhorn Ski Paradise where, thanks to the high altitudes with lifts reaching over 3.500 metres, the slopes remain open for more than 7 months (from October to May).

A short break is then the prelude to the summer opening, scheduled for the end of June, during which, in addition to skiing on the Plateau Rosa glacier, it will be possible to practice numerous outdoor activities including trekking, MTB and mountaineering.

 

This is the underlying motivation that prompted CERVINO SpA to renew its collaboration to create the MTV Snowball Cervinia 2023 – 2nd edition, which will be held on Sunday 23 April 2023 in Breuil-Cervinia.

 

Breuil-Cervinia, where skiing crosses the Alps and national borders, going as far as Zermatt in Switzerland to create what, with its 360 km of slopes, is one of the largest cross-border areas, will see the birth of new projects that will contribute to further increase its international vocation. If, on the one hand, the Matterhorn Alpine Crossing will be inaugurated on 1 July 2023, the highest continuous Alpine crossing by cable car, which will directly connect Cervinia and Zermatt thanks to the new lift which from Testa Grigia will reach the Piccolo Cervino, from another will be the Ski World Cup to unite Italy and Switzerland for the first time on the occasion of the Matterhorn Cervino Speed Opening which will be held in the autumn.

 

MTV Snowball Cervinia 2023 also intends to position itself as an event of international scope, which brings great electronic music and entertainment to high altitudes. On the occasion of the second edition, the concerts will change scenery and from Plan Maison they will move to the 2.050 meters of Cretaz, essentially in the center of Breuil-Cervinia, greatly simplifying travel and allowing a higher number of spectators to enjoy the concert .

 

The day of celebration will begin at 12, when the more adventurous will be at Plan Maison for the Swimwear Ski Parade, a goliardic descent on skis in a bathing suit, which will lead them to Cretaz, right there where the concerts will take place. Their feat will be immortalized live on stage screens.

 

This will be followed by Edoardo Mecca and Dario Micolani, presenters of the 105 Open Club program, broadcast every day from 6 to 8 pm on Radio 105, the official radio of Cervino Ski Paradise, who will involve the spectators during the pre-show and will present the concert, which will start at 14.

 

More than three hours of non-stop music, in the console and under the stage, to dance and have fun to the incessant rhythm of two fantastic DJs and an emerging artist: this is the MTV Snowball Cervinia 2023 program.

 

Leading the way will be ELASI, an original and eclectic artist, with a dual musical background (he studied classical guitar at the Conservatory and electronic music overseas), who will lead the public to travel through real and imaginary worlds, among nesting dolls of styles that combine metropolitan sounds with exotic sounds.

 

Then ALEXANDER RYA will go up to the console who, in the midst of the pandemic, thanks to his productions and DJ sets published on social networks in just over a year has collected tens of thousands of views, earning the support of great Italian artists such as Fedez, Blanco, Tananai , attracting the attention of international DJs such as Angemi and collaborating with the most important world record labels.

 

For the grand finale, GABRY PONTE will warm up the mood of Breuil-Cervinia: with over 3 billion streams and more than 15 million monthly listeners, he is by far the most listened to Italian DJ on Spotify. The multi-platinum and Grammy-nominated producer boasts collaborations and remixes with the most relevant artists of the international dance scene including David Guetta, Afrojack, R3hab, Timmy Trumpet and Lum!x.

Even today his debut single "Blue" with Eiffel 65 - which has sold over 20 million copies worldwide - scores hundreds of millions of streams with the new versions.

The Matterhorn will be the breathtaking backdrop to the LIVE SET of this artist who continues to sell out in European clubs.

 

MTV Snowball Cervinia 2023 will be dedicated to sustainability: "leave the mountain better than you found it", in fact reads the motto of this "plastic free" concert, which aims to raise public awareness of environmental issues and recycling in compliance with mountain environment.